This Marketing Management book consists of 14 chapters, namely Chapter I: Development of the Business World and Marketing Management in the Modern Century (21st Century), Marketing Concepts in the New Economic Era, Building Customer Satisfaction, Chapter II: Strategic Planning at the Corporate and Business Unit Level; Marketing Process and Planning, Chapter III: Marketing Information Systems and Measuring Market Demand, Chapter IV: Marketing Environment Analysis, Chapter V: Analysis of Consumer Character and Purchasing Process, Business Market Behavior and Purchasing Process, Industry and Competitors, Competitive Strategy, Chapter VI: Identifying Market Segments and Selecting Target Markets, Chapter VII: Positioning and Differentiating Market Offerings through the Product Lifecycle, Chapter VIII: New Product Development, Designing and Entering Foreign Markets, Defining Product and Brand Strategies, Chapter IX: Designing and Managing Services, Chapter X: Developing a Pricing Strategy.
Download Free PDF View PDF
Download Free PDF View PDF
Journal of Marketing
Download Free PDF View PDF
Download Free PDF View PDF
With the growing role of marketing in economic activity has increased the role of process management implementation and evaluation of marketing communication efficiency of the entire process of implementation of marketing communications. Formation and development of effective marketing communications with customers are key success factors for production and trade company. Request a market economy require producers to find new directions for the implementation of marketing channels "of communication" with customers, implementation of innovative ways of bringing the finished product to the end user. We note that at the moment there are a number of research and development in the field of theoretical and practical questions of management of marketing communications. One of the main types of work representative on trade marketing in the marketing communication is a set of activities (means and methods of information) in finding, training and adaptation of marketing information.
Download Free PDF View PDF
This workbook is designed to help firms and individuals become more familiar with the implications of a strategic marketing management program for their businesses. The workbook provides a basic introduction to marketing and strategic marketing management. Readers will also learn the basics of a marketing plan and why they need one. Included is a detailed introduction to performing an analysis of the customer, the company, the competition, and the industry as a whole. A major portion of the workbook is devoted to carrying out an effective Strengths, Weaknesses, Opportunities, and Threats analysis. This workbook illustrates how analysis can be used to form an effective strategic marketing plan that could increase efficiency and profitability.
Download Free PDF View PDF
